In Others' Words: November 12, 2009

  • The Strategy of Not Being Strategic – The Fluent Self
    An example of a non-sleazy sales page.
  • Creating a sales page that converts
    Here's a basic formula to writing good copy that has been tested and is proven to work. Once you've created a successful sales page, you own a template that you can use repeatedly, customizing it to fit other products. Your template will be like having a golden goose.
  • How to Sell More Ethically | Copyblogger
    Tips on how to write an effective sales page.
  • Giving WordPress Its Own Directory « WordPress Codex
    A participant on today's Free Q&A Call asked how to move WordPress to the root directory of a hosting account if it was first installed in a subdirectory. This is WordPress' answer to how to move your WordPress files to a subdirectory while leaving your blog in the root folder of your hosting account, which means it's also the answer to my particpant's question – except the direction the files are moving is reversed. (Plus you don't have to do Step 6 at all.)
  • Twitter / Search Widget
    Interesting Twitter tool discussed on today's Free Q&A call. This widget provides a steady stream of tweets based on a given keyword search term you define. Can be words, @usernames, #hashtags, etc.


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